Frequently Asked Questions

Yes — all 12 PR tools on Free PR AI Tools are 100% free to use. There is no hidden charge, no trial period, and no credit card required. Sign in with Google and start using every tool instantly.

No. Every tool — from the AI Newsworthiness Test to the PR Rewriter — is fully free. We believe every founder, startup, and PR professional should have access to editorial-quality feedback without paying for expensive PR consultants.

There is no catch. Our free tools are designed to help you write better press releases and understand what journalists look for. We may offer paid distribution and premium features in the future, but the analysis tools will always remain free.

Yes, a free account is required. Sign in with one click using your Google account — no password, no credit card, no forms to fill. Your account lets us save your results to your dashboard so you can track your progress over time.

We currently offer 12 free AI-powered PR tools: AI Newsworthiness Test, Headline Analyzer, Readability Checker, PR Format Checker, Word Count Analyzer, Quote Strength Checker, Media Pitch Grader, Outlet Matcher, PR SEO Optimizer, Embargo Timing Advisor, Boilerplate Generator, and PR Rewriter.

Yes. Your submitted press release content and URLs are stored securely and are never shared with third parties. We do not use your content to train AI models or for any purpose other than providing you with your analysis results.

Yes — there is no limit on how many press releases you can analyse. Run the Newsworthiness Test on every PR you write, check every headline, and grade every pitch email as many times as you need.

Most PR tools focus on distribution or media databases. Our tools focus on what actually determines whether a press release gets picked up — editorial quality, readability, headline strength, quote quality, format correctness, and pitch effectiveness. We check what editors check, before you pitch.

We are currently focused on AI-powered press release analysis tools. Press release distribution to wire services and media outlets is on our roadmap. Check our Pricing page or join the waitlist to be notified when distribution goes live.

Press release distribution is the process of sending your press release to news wire services (like PR Newswire or Business Wire), media databases, journalists, and online news sites. Distribution increases the reach of your announcement beyond your direct contacts.

When our distribution service launches, we plan to offer placements on major wire services, industry-specific publications, Google News-indexed sites, and direct journalist outreach. The specific outlet list will depend on your story type and target region.

Distribution pricing is not yet confirmed. Industry standard ranges from $100–$400 per release depending on the network and reach. Our goal is to offer competitive pricing with transparent outlet lists — no surprise fees. Check our Pricing page for the latest.

Always analyse before distributing. Use our free tools first — check your newsworthiness score, headline, format, and readability. A press release that scores 70+ is significantly more likely to get picked up. Distributing a weak PR wastes money and damages credibility with journalists.

Yes. Direct journalist outreach — finding the right journalist and sending a personalised pitch — often outperforms mass distribution for targeted stories. Use our Outlet Matcher to identify the right media categories and our Media Pitch Grader to perfect your outreach email before sending.

Wire service placements typically appear within 1–4 hours of submission. Google News indexing usually follows within 24–48 hours. Major outlet pickups — where a journalist writes a full story from your press release — can take 24–72 hours depending on news cycles.

A newsworthy press release has: (1) a genuine news hook — something that is new, timely, or surprising, (2) specific facts and data rather than vague claims, (3) a clear impact on real people or an industry, (4) an attributed executive quote, and (5) professional formatting. Run our AI Newsworthiness Test to check all of these instantly.

400–600 words is the sweet spot. Short enough for journalists to read in full during a busy day, long enough to include all necessary facts, quotes, and context. Under 300 words lacks substance. Over 800 words loses most journalists after the second paragraph.

An ideal press release headline is 8–14 words, includes a specific news hook (not generic), uses active voice, contains at least one power word (announces, launches, raises, reveals), and ideally includes a number. Use our free Headline Analyzer to score yours instantly.

Yes — always. Journalists frequently lift quotes directly into their articles. A missing or weak quote is one of the most common reasons press releases get ignored. Your quote should be 15–50 words, attributed with full name and title, and add an opinion or insight not already in the body copy.

Tuesday, Wednesday, or Thursday — sent at 8:00–10:00 AM in the journalist's timezone — consistently outperform other send times. Avoid Mondays (inbox overload), Fridays (stories get buried), and weekends entirely. Use our free Embargo Timing Advisor for advice specific to your industry and story type.

Every press release needs: (1) FOR IMMEDIATE RELEASE or embargo date, (2) a headline, (3) a dateline (City, Date), (4) at least 3 body paragraphs, (5) an attributed executive quote, (6) an "About [Company]" boilerplate, and (7) media contact information. Use our free PR Format Checker to verify all 8 required elements instantly.

Use our free tools: (1) Generate your boilerplate with the Boilerplate Generator, (2) write your press release following standard format, (3) check the format with the PR Format Checker, (4) score your headline with the Headline Analyzer, (5) check readability with the Readability Checker, and (6) run the AI Newsworthiness Test before pitching. All completely free.

Write a short personalised email: address the journalist by name, reference their recent work, lead with your news hook in the first sentence, explain why the story fits their beat, keep the pitch under 150 words, and end with a clear ask (interview, data, sample). Use our free Media Pitch Grader to score your pitch before sending.

Click "Sign in with Google" on any page. We use Google OAuth — no password, no forms, no verification email. Your account is created instantly and your tool results are automatically saved to your dashboard.

Your dashboard shows a history of all tool results — every press release you have tested, every headline scored, and every pitch graded. You can see your scores, verdicts, and track your improvement over time.

Yes. Contact us at hello@freepraitools.com and we will delete your account and all associated data within 30 days. See our Privacy Policy for full details on data retention.

We only access your name, email address, and profile picture from Google. We do not access your Google Drive, Gmail, contacts, or any other Google services. See our full Privacy Policy for details.