Free Tool

Quote Strength Checker

Evaluate whether your executive quotes will actually be used by journalists. Get an instant quote score, attribution check, and length analysis.

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How It Works

3 Simple Steps

1

Enter Your PR URL

Paste the public URL of your press release — the page must be publicly accessible.

2

We Extract Every Quote

Our tool scans for all quoted passages, checks attribution, and measures each quote length.

3

See Quote-by-Quote Analysis

Each quote gets an attribution badge and length rating. Fix the weak ones before you pitch.

Why Use This Tool

How This Helps Your PR

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Quotes Journalists Actually Use

Journalists lift quotes directly into their stories. A weak, unattributed, or overly short quote gets ignored. Our tool checks attribution, length, and wording automatically.

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See Every Quote Analysed

We extract every quoted passage in your press release and evaluate each one individually — so you know exactly which quotes are strong and which need rewriting.

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Fix Before You Pitch

Bad quotes are one of the easiest things to fix. Add attribution, extend a quote by one sentence, or add a specific statement — and re-test in under a minute.

Who It's For

Built for PR Professionals

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PR Managers
Ensure every press release has journalist-ready quotes.
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Executives
Know if your quotes will actually be used by media.
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Agencies
Quality-check client quotes before submission.
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Copywriters
Craft stronger executive quotes with instant feedback.

Are your executive quotes good enough for journalists to use?

Check your press release quotes for free — attribution, length, and impact.

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FAQ

Common Questions

Journalists frequently lift quotes directly from press releases into their articles. A compelling, attributed quote can be the difference between a mention and a full feature. Without a good quote, journalists have to call you — which most won't do for a minor story.
A strong quote is 15–50 words long, attributed with the speaker's full name and title, specific rather than generic, and adds an opinion or insight that's not in the body copy. Avoid quotes that just repeat what the press release already says.
One to two quotes is ideal. One primary quote from the CEO or founder, and optionally one supporting quote from a customer, partner, or investor. More than two quotes can feel excessive for a standard press release.
Attribution means clearly identifying who said the quote — their full name and title. E.g. "John Smith, CEO of Acme Corp, said..." Unattributed quotes are less credible and journalists typically won't use them.
Customer quotes can be powerful, especially for product launches. However, you should also include at least one executive quote. Both together give journalists multiple pull-quotes to choose from.
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