PR Format Checker

Every press release should have: a release line (FOR IMMEDIATE RELEASE or embargo date), a headline, a dateline (city and date), at least 3 body paragraphs, an executive quote, a boilerplate/About section, and media contact information.

A dateline appears at the start of the body paragraph and includes the city and date, e.g. "NEW YORK, January 15, 2025 —". It tells journalists when and where the news originates.

Yes. The "About [Company]" boilerplate at the end gives journalists background context about your organisation. Without it, editors often have to look up basic company information — which slows or kills coverage.

A well-formatted press release signals professionalism and makes a journalist's job easier. They can lift quotes, facts, and your boilerplate directly. Poor format means more work for them — and less likely coverage for you.

300–800 words is the recommended range. Under 300 words lacks enough context. Over 800 words means most journalists will stop reading before the key facts.