Press Release Rewriter

We check for 9 common press release problems: missing release line, headline length issues, too much passive voice, jargon and buzzwords, missing executive quote, no numbers or data, no media contact info, missing boilerplate, and word count problems.

No — it's a diagnostic tool that identifies specific problems and gives you targeted rewrite suggestions. You make the changes yourself. This approach gives you more control and produces better results than automated rewrites.

Passive voice puts the action before the subject — "The product was launched by Acme" instead of "Acme launched the product". Passive voice weakens impact, buries the lead, and reads less confidently. Journalists prefer active, direct language.

Fix high-priority issues first — missing quotes, no contact info, and weak headlines can make a PR completely unactionable for journalists. Medium-priority issues like passive voice and jargon are important but less immediately blocking.

3–5 issues is typical for a first-draft press release. A score above 80 means your PR is in good shape with minor polish needed. Below 55 means it has multiple structural or content problems that need fixing before you pitch.