Free AI Tool

Media Pitch Grader

Paste your journalist email pitch and get an instant score across 6 key dimensions — subject line, hook, personalisation, relevance, length, and CTA.

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One click with Google. No password, no credit card. Free to use instantly.

We only access your name, email, and profile picture.

Paste Your Pitch

Paste your full pitch email with subject line on the first line and body below it.

Score Across 6 Dimensions

We grade subject line, personalisation, news hook, relevance, length, and call to action.

Fix Before You Send

Read the improvement tips and re-score your pitch until it reaches 75+. Then send with confidence.

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Stop Pitches Getting Ignored

Most journalist pitches are deleted within seconds. Our grader checks your subject line, personalisation, news hook, and call-to-action — the four things that determine whether a pitch gets read.

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Score Across 6 Dimensions

Subject line quality, personalisation, news hook strength, journalist relevance, pitch length, and clarity of ask. Each gets scored individually so you know exactly what to fix.

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Higher Response Rates

A pitch that scores 75+ hits all the right signals: it's specific, personalised, leads with news, and has a clear ask. These pitches get responses. Low-scoring pitches get deleted.

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PR Professionals

Optimise every outreach email before hitting send.

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Founders

Pitch journalists directly without a PR agency.

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Freelance Journalists

Score story pitches before submitting to editors.

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Marketers

Improve media outreach response rates systematically.

Before you send that pitch — know if it'll get a response.

Grade your journalist pitch for free and fix it before it hits an inbox.

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What is the most important part of a media pitch?

The subject line and the first sentence. Journalists decide whether to read on within 2 seconds. Your subject line must be specific and intriguing. Your opening must immediately deliver the news hook.

How long should a media pitch be?

100–200 words is the sweet spot for a journalist pitch email. Long enough to explain the story, short enough to read in 30 seconds. Anything over 300 words is almost always too long.

Should I personalise my pitch for each journalist?

Yes, always. Generic mass pitches get filtered or deleted. Reference the journalist's recent work, beat, or publication specifically. Even one personalised sentence dramatically improves response rates.

What's a strong news hook in a pitch?

A news hook is the single most interesting, timely, or surprising thing about your story. Lead with it in your first 2–3 sentences. "We've raised $5M" is weak. "We've built an AI that cut company X's costs by 40%" is a hook.

What score should I aim for on my pitch?

70+ is a strong pitch. 50–69 means your pitch needs significant improvement in at least 2 areas before sending. Below 50, rewrite the pitch from scratch.

Media Pitch Grader

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3 Simple Steps

Paste Your Pitch

Score Across 6 Dimensions

Fix Before You Send

How This Helps Your PR

Stop Pitches Getting Ignored

Score Across 6 Dimensions

Higher Response Rates

Built for PR Professionals

Common Questions

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