Free Tool

PR SEO Optimizer

Analyse keyword density, meta tags, link presence, and word count of your press release for better search visibility.

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How It Works

3 Simple Steps

1

Enter Your PR URL

Paste the public URL of your published press release page.

2

We Run 7 SEO Checks

Meta title, meta description, keyword density, link count, and word count are all checked against SEO best practices.

3

Fix the Failing Checks

Each failed check is clearly labelled. Fix your meta tags, add keywords, or adjust word count — then re-test.

Why Use This Tool

How This Helps Your PR

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Get Found in Search

Press releases that rank on Google drive ongoing traffic and backlinks long after publication. Our SEO checker verifies your title tag, meta description, keyword density, and word count — the four factors that determine search visibility.

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Keyword Density Analysis

See which words appear most frequently in your press release and whether your primary keyword is used at the right density (0.5–3%). Over-optimised PRs get penalised; under-optimised ones get ignored.

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7-Point SEO Checklist

Meta title present and the right length. Meta description optimised. Links included. Word count in range. Each check is pass/fail so you know exactly what to fix before publishing.

Who It's For

Built for PR Professionals

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SEO Teams
Ensure press releases are optimised before publishing.
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PR Professionals
Drive ongoing search traffic from published press releases.
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Content Teams
Build SEO value into every press release at publication.
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Founders
Get discovered in search without paying for distribution.

A well-optimised press release keeps driving traffic for months.

Check your PR SEO score for free and fix issues before you publish.

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FAQ

Common Questions

Press releases published online are indexed by Google. A well-optimised PR with a clear title tag, meta description, and keyword-rich copy can rank for industry terms and drive referral traffic for months. Wire service placements also generate high-authority backlinks.
0.5–3% is the ideal keyword density for a press release. Below 0.5% means your primary topic may not register clearly with search engines. Above 3% looks like keyword stuffing and can trigger penalties.
Yes, if published on your own website. A compelling meta description (140–160 characters) determines what appears in Google search results under your headline. Missing or too-short meta descriptions get auto-generated by Google — often poorly.
Yes. At minimum, link back to your company website and the product or announcement page. Outbound links to authoritative sources (research, government data) also signal quality content to search engines.
400–800 words. Short-form press releases (under 300 words) often lack enough content for search engines to index meaningfully. Long-form PRs (over 800 words) can dilute keyword focus. Aim for substance, not padding.
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