Outlet Matcher

The tool scans your press release for industry-specific keywords and matches them against 8 media categories — Technology, Business, Health, Marketing, Retail, Science, Environment, and Government. The more keyword matches in a category, the stronger the match.

We suggest well-known publications in each category — for example, TechCrunch and Wired for tech, Forbes and Bloomberg for business, and STAT News and Healthline for health stories. These are starting points; your actual outreach list should be built around specific journalists who cover your niche.

Yes. If your press release spans multiple industries (e.g. a health-tech funding round), the tool will rank all matching categories with a keyword match score — so you can see your primary and secondary media targets.

No. Use the category match to identify which types of publications are relevant, then research individual journalists within those outlets who specifically cover your story angle. A targeted pitch to 5 relevant journalists outperforms a blast to 50 random contacts.

If no match is found, your press release may lack enough industry-specific language. Add your sector, technology type, or story type to the body copy, then re-run the matcher.